A passionate UX designer based in Utrecht.
Define what the product will do before you design how the product will do it.
Don't force me your way!
Designers need to think about asking the right questions, but also then taking that data and measuring the results.
Palestine - Israel - Conflict - Politics
Here in the west it is difficult to talk about this subject, we rarely know Palestinian culture, and are afraid to form an opinion on the conflict. With the aim of helping outsiders get familiar on the subject, I created a story, a personal story of a Palestinian family. I first presented this story as a Pecha Kucha presentation, then decided the print version of this story needed to be more than 20 pages.
UX Fly - Flight booking application
Aliens - Migration - USSR - Perestrojka
Through Serge's glasses
Inspired by my friend’s fundamentally different view of the world I created this book telling his story. By telling his story I try to show that behind these differences there is a bigger story.
Books - Magazines - Flyers - Invitations
Ink drawings - Monoprints - Digital drawings
Over the years I have drawn and illustrated for different projects. I enjoy trying new styles and techniques. From monoprints to digital illustrations, sometimes illustrations add that extra personality to your project.
short videos - storytelling - art direction
For different projects I have created short films. From the storyboard to the final editing.
Born to an artist and a scientist I was destined to dip my feet in both worlds. I have a strong curiosity for thorough research and setting clear objectives and goals, while at the same time leaving space for serendipity and surprises that might change the path we're walking on.
Over six years of experience as a graphic designer, and currently working as a UX designer at Deloitte Digital.
In my free time I take analog photos and enjoy live music* and dancing. Or just enjoying a good home-brewed coffee.
* you can often find me at a Roda de Samba.
You can receive my CV upon request.