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ProjectsBioLet's grab a coffee

I'm Charley.
A passionate UX designer based in Utrecht.

Hire Charley

“

Define what the product will do before you design how the product will do it.

Alan Cooper
Software designer and programmer

Don't force me your way!

Steve Krug
UX designer and author

Designers need to think about asking the right questions, but also then taking that data and measuring the results.

Rochelle King
Experience Architect

Palestine - Israel - Conflict - Politics

Displaced

Here in the west it is difficult to talk about this subject, we rarely know Palestinian culture, and are afraid to form an opinion on the conflict. With the aim of helping outsiders get familiar on the subject, I created a story, a personal story of a Palestinian family. I first presented this story as a Pecha Kucha presentation, then decided the print version of this story needed to be more than 20 pages.

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Storytelling
Illustration
Editorial Design
Interviewing techniques

UX Fly - Flight booking application

UX Fly

Different tasks for my diploma in UX Design at the UX Design Institute. The projects revolved around a fictive airline; Fly UX. From usability testing to affinity diagrams, customer journey and more.

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User Research
UX Design
Prototyping
App design

Aliens - Migration - USSR - Perestrojka

Through Serge's glasses

Inspired by my friend’s fundamentally different view of the world I created this book telling his story. By telling his story I try to show that behind these differences there is a bigger story.

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Storytelling
Illustration
Interviewing techniques
Editorial Design
Typography

Books - Magazines - Flyers - Invitations

Editorial Design

From a newspaper redesign to business cards and flyers to wedding invitations and more. Take a look at some editorial design examples, accumulated over the years.

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Editorial Design
Typography

Ink drawings - Monoprints - Digital drawings

Illustrations

Over the years I have drawn and illustrated for different projects. I enjoy trying new styles and techniques. From monoprints to digital illustrations, sometimes illustrations add that extra personality to your project.

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Storytelling
User Research
Editorial Design
Illustration
Interviewing techniques

short videos - storytelling - art direction

Videography

For different projects I have created short films. From the storyboard to the final editing.

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Storytelling
Typography
Motiongraphics

Bio

Born to an artist and a scientist I was destined to dip my feet in both worlds. I have a strong curiosity for thorough research and setting clear objectives and goals, while at the same time leaving space for serendipity and surprises that might change the path we're walking on.

Over six years of experience as a graphic designer, and currently working as a UX designer at Deloitte Digital.

In my free time I take analog photos and enjoy live music* and dancing. Or just enjoying a good home-brewed coffee.
* you can often find me at a Roda de Samba.

You can receive my CV upon request.

© Charley Aimée 2021

Let's grab a coffee

Let's talk over a coffee or tea!

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Charley Roelofs
‍‍—
hello@charleyaimee.com
(+31) 0611840426

© Charley Aimée 2021
HomeBioLet's grab a coffee

Bio

Born to an artist and a scientist I was destined to dip my feet in both worlds. I have a strong curiosity for thorough research and setting clear objectives and goals, while at the same time leaving space for serendipity and surprises that might change the path we're walking on.

Talking with people, and actually listening to them, asking questions, finding out what drives them is what intrigues me. My empathy and curiosity led me to different fields and jobs, and I thrive in situations where I keep on learning and developing my skill set. I love learning new things, not just in one field. This resulted in a messy CV, but the way I look at it is that I have a lot of transferable skills.  At this moment I am looking to join a team where there is room for collaboration, growth and empathy.

In my free time I am currently learning Python. I take analog photos and enjoy live music* and dancing.
*you can often find me at a Roda de Samba.